Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Business Ideas & Planning

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...

Export & Import

The essential guide to commodity codes and HS categories

In this guide we’ll look at when and why commodity codes are used, what they look like, and how to find the right one for your needs.

Business Technology

Benefits of chatbots for your business

Chatbots can make customer service more efficient, cost-effective and achieve better customer satisfaction.

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Getting Online

Advice for small businesses on building a website on a shoestring

Omer Shai of website builder Wix talks about the benefits of using free tools to develop your web presence

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Getting Online

Advice for small businesses on building a website on a shoestring

Omer Shai of website builder Wix talks about the benefits of using free tools to develop your web presence

Getting Online

How can I promote my small business website?

We answer 5 common questions on how to grow and market your small business website, from understanding SEO to advertising on social media

Export & Import

Do I need an import licence?

Import licences are needed for goods the Government does not want to come into Britain unmonitored. Find out whether what you’re importing needs an import licence

Getting Online

The pros and cons of selling through your own website

One of the most important decisions you have to make as an online seller is where you should do your selling. One entrepreneur explains why she uses her own website rather than eBay and other major selling platforms.

Getting Online